Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard.
Based on its Place Insights analytics tools, the mobile-app company looked at how Chipotle's E.coli and norovirus outbreaks have affected its foot traffic and store sales—a week and a half before the brand's earnings call, no less. The burrito chain has been plagued by health safety issues for about the past six months.
From Q4 2015 to the present, Foursquare measured foot traffic at some 1,900 Chipotle locations in the United States and compared them to a year earlier.
Here's what the New York-based tech player found:
- Chipotle same-store foot traffic was down 23 percent.
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