How Car Companies Are Now Competing With Google and Apple for Smart Systems

Travelers' CMO Lisa Caputo thinks innovation will push everyone forward

As the automotive giants continue to advance connected and autonomous car technology—which was very much on display across CES—Travelers insurance evp and chief marketing and communications officer Lisa Caputo is intrigued by how they are now virtually pitted against the Googles and Apples of the world. Caputo is carefully watching the advancement of autonomous driving technology being developed at Ford and Toyota. And after hearing CNET's Brian Cooley speak, she also shares his four rules for how consumers should judge tech: Is it constant? Is it intimate? Is it intuitive? And is it transparent? Take a look.