How Can Media and Brands Make Money with the Apple Watch?
Will big brands and media companies make a play for consumers' wrist-space?
The Apple Watch: we’ve all seen it and read about it. Some of us may have friends who already own one because they just HAVE to be the coolest kid on the block.
Our Adweek colleague Garret Sloane even used the Watch to teach us a new word: “trypophobia,” or “a fear of irregularly arranged circles.”
The main question, though: beyond people timing their runs and getting push notifications about upcoming meetings, what can the Apple Watch do for us as consumers? How can brands, influencers, and media outlets use it to make money?!
We spoke to three experts from the publishing, marketing, and tech design fields for their takes.
From Alicia Navarro, CEO of affiliate linking service SkimLinks:
“The opportunity with wearables is around bridging the online to offline gap in terms of tracking and attribution.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in