How Can Marketers Use Facebook's Poke App For Advertising?
Most brands want to create lasting memories with their advertising campaigns. But is there any potential to using Facebook's new Poke application — where messages disappear in seconds — in advertising? Israeli lingerie company Delta already tried using Poke for a marketing campaign, and AdAge reports that more companies could follow suit.
Most brands want to create lasting memories with their advertising campaigns. But is there any potential to using Facebook’s new Poke application — where messages disappear in seconds — in advertising? Israeli lingerie company Delta already tried using Poke for a marketing campaign, and AdAge reports that more companies could follow suit.
The AdAge story details Delta’s campaign, as well as one managed by frozen-yogurt chain 16 Handles, which used Poke predecessor Snapchat for an ad to its customers.
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