To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you’re not alone.
I’ve done the rodeo many times, launched products there with multiple companies and experienced all of the successes (and failures) of breaking through the CES noise.
So how does a brand stand out amid the chaos of over 180,000 industry and media attendees and more than 4,400 exhibiting companies, with many more working unofficially? How can you have an impact and get attention, especially when major brands still dominate the landscape and conversation?
There’s no winning CES
Being clear about what you need to happen will give you and your team the focus to accomplish it amid the constant distraction.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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