How Brands Are #Winning In Advertising Without Really Getting Any Sheen On Them

Charlie Sheen may be “America’s biggest billboard,” right now, but there are ways to buy space on that billboard without getting any #tigerblood on your hands, as Ford and AMC have found out. Or more specifically, there are ways brands can end up #winning the ad game without risking the taint of having Sheen pimping for them.

Both Ford and AMC have bought the hashtag #winning over the past two days as a promoted trend, appearing at the top of the stream for the popular tag.