Brands pay upwards of $5 million to run 30-second Super Bowl TV ads today, but many advertisers already activated digital versions of their campaigns.
While Facebook and Twitter are go-to platforms for brands to reach millions of viewers and tap into the real-time action, more brands are turning their attention to Instagram and Snapchat to reach millennials this year. Here’s a quick look at how Super Bowl advertisers and a few nonofficial advertisers are using Snapchat and Instagram for the Big Game:
Wendy’s
For its first
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in