Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion.
But as Adweek staff writer Garett Sloane reports in this week's issue, brands are still willing to experiment, and several are finding that smaller networks can often yield bigger rewards in terms of fan engagement. It's highly likely that the coming years will see dramatic shifts in what we think of as the pillars of social media.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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