How Are B2B Marketers Rethinking the Customer Journey?

An issue that persists in the B2B space, according to the report by LinkedIn, is a poorly optimized content strategy.

The influence of social media continues to drive big changes in the customer journey and marketing funnel. Some of the main changes such as the use of multiple devices by customers and the desire for always on customer service have created challenges for marketers. A report from Linkedin examines similar changes in the B2B market and provides suggestions to improve your business.

The report focuses on the changes in relationships between buyers, salespeople, and marketers. The survey included more than 6,000 participants globally, and gives insight into the buying process, and changes that need to happen in both social and marketing content.

Since vendors have focused more on customer service in recent years, buyers have rewarded this presence with increased faith.

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