How App Marketers Are Using Snapchat to Drive a Better Class of Install

Opinion: Story Ads have become a particularly opportunity-rich avenue

Snapchat may have seen some recent turbulence in its stock price, but the company has been busy these past six months building an impressive suite of high-impact tools for advertisers. It has released a slew of new features and ad types into the digital advertising landscape.

New capabilities like application event optimization allow advertisers to focus on audiences given to the most desirable behaviors, like completing in-app purchases.

Advertising formats like Story Ads in Snapchat Discover leverage the massive engagement Snap has seen with its evolving native content experience.

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