How and Why Social Media Is Hurting Newt Gingrich's Run for President

By the time you read this, Newt Gingrich may have already dropped out of the Presidential race. This will happen at some point in the future, and there are many reasons why, but the most interesting and surely novel reason for the failure to obtain his party’s nomination for President of the United States is the role and power of social media. For whatever brilliance one believes Mr. Gingrich to possess, politically or otherwise, he does not have the experience and capacity to connect and effectively use social media to his advantage; and that will be his downfall.

Barack Obama won his party’s nomination and ultimately the Presidency in part with his ability to relate with younger generations, having with him a powerful social media strategy that employed thousands of small donors and local activists.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in