Believe it or not, Amazon did not create the mid-summer sale with Prime Day. Instead, it took a pre-existing concept, rebranded it, and now, according to figures from savings site RetailMeNot, as many as 250 other retailers are following suit.
Each retailer, of course, adds its own spin—staring a day earlier, ending a day later, stretching it out for a week or more, reminding shoppers they don’t charge membership fees or offering in-store pickup. And the names run the gamut, including Deal Days, Crash Sale, Great American Tent Sale and “Black Friday in July.”
But
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