How Amazon Could Offer Free Kindle Readers (think Amazon Prime)

Back in the days when Amazon’s Kindle was priced at $350 and even when it was lowered to $250, I said that the single function ebook reader was too expensive for casual readers. I noted back then that Amazon’s real core business was selling ebook content and that the device should be priced under $100 to bring casual readers (people who read less than one novel per month) into the ebook market. One reader chided me saying how ridiculous this suggestion was.