How a TV show gained 567,106 new Facebook fans without running ads

Dennis Yu is the CEO of BlitzMetrics and will speak at the Inside Social Marketing conference in New York City, Dec. 3-4. Yu will moderate an expert panel, “Social Media Metrics: What Does it All Mean?” Register for the conference by clicking here.

Want more fans without spending a dime on ads? Operation Repo, a reality TV show, wanted to double its fan base from just over 200,000 to half a million.

So they enlisted the help of fans.

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