How a Former WSJ Magazine Reporter Became Known as ‘The Crowd-sourceress’

Alex Daly's career switch began in 2012

Founder of Vann Alexandra writes a book.
Headshot of Richard Horgan

The numbers are impressive. Since jumping into the Kickstarter and Indiegogo world as a freelance consultant in 2012 and launching her own firm in 2014, Alex Daly has helped clients like Neil Young raise a combined total of more than $20 million.
In recent years, Daly has been a frequent guest on panels about crowd-funding, where she is consistently asked two questions: “How do you do it?” and “How can I do it, too?” To more permanently address those queries, she has written a book, out today, titled The Crowd-sourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea. From a piece this week in Fast Company:

In college, Daly studied Spanish and philosophy and minored in film but had decided by graduation that she wanted to be a writer. She interned at New York magazine, became a fact-checker there and eventually landed a gig at WSJ magazine. It was there, in her early 20s, that she thought, “Do I really want to be a journalist? I romanticized it and thought I wanted to do that, but I realized I didn’t know if it was a real fit for me–-to be a writer.”

Daly tells Fast Company that when she was working at these magazines and contributing on the side to others as a freelancer, one of her big M.O.’s was to track down writers she admired and contact them via email with an invitation for coffee. Those who generously agreed always got from her, afterwards, a handwritten thank-you note.
“Constantly ask questions,” says Daly of pursuing a career. Her other key advice in that regard is not to be afraid to abandon an initial, chosen career path.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.