French Startup Gives Graydon Carter a Scare

Some very reckless PR at the Hotel du Cap-Eden-Roc.

Thanks to a misguided PR stunt staged Friday at the Hotel du Cap-Eden-Roc, Graydon Carter will have an extra topic of conversation at tonight’s annual Vanity Fair Cannes Film Festival party, set for the same seaside location. It all started when a flag-bearing dinghy carrying six men outfitted in strange-looking flack vests and helmets suddenly swooshed into the hotel’s dock area during yesterday’s lunch hour.

From a report in our sister publication The Hollywood Reporter by Gary Baum:

Publicist J.R. Savet was dining with friends on the du Cap terrace, whose guests included Alice + Olivia designer Stacey Bendet, Vito Schnabel and Vanity Fair editor Graydon Carter, when the boat pulled up to the dock, and one of the uniformed men stormed the stairs leading up to the iconic property.

“We were all caught off guard,” Savet tells The Hollywood Reporter. “And then someone screamed and people jumped out of their chairs and started moving quickly to the swimming pool area. It was pretty scary.” He adds, “the fact that the men appeared to be [dressed like] an ISIS-like militia group was quite shocking.”

A spokesperson for Oraxy, the Paris-based company responsible for the maneuver, told THR they had cleared the stunt with local maritime authorities, although who knows how much specific information was shared. The company’s marketplace App, which caters to the wealthiest of the wealthy, was released May 9.