Walmart and Toys R Us shoppers may soon marvel at Twitter-enhanced vending machines for Hot Wheels after the car toy brand tested such an apparatus at the Canadian International Auto Show.
During the 10-day show that wrapped Sunday, 1,500 attendees tweeted @HotWheelsCanada in front of the vending machine, which recognized their proximity through location software and then dispensed a Hot Wheels version of a 1968 Chevy Camaro (as part of a partnership with General Motors).
Mark Stewart is director of digital for Toronto-based digital shop TrojanOne, which made the vending machine.
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