Horse Racing Seeks Relevancy, Joins Social Media World with Unprecedented Access

There seems no stopping any athletic pursuit and niche sport from looking to gain popularity through social media outlets. All the major sports have large and concerted efforts to engage fans with varying degrees of success, while of late others are joining the evolution of social media, such as golf and the triathlon. This month it is the sport of kings that has jumped in the virtual world, looking to attract a new audience to horse racing.