KFC’s Stunt of Following 11 People on Twitter Was Nice, But …

Opinion: A creative idea that creates a buzz is a big win in the short term

More than one month ago, the KFC social media team made a sly move, following only 11 people—all of the Spice Girls and six guys named Herb, a subtle wink to its secret recipe of 11 herbs and spices.

Last week, Twitter user @edgette22 picked up on KFC’s creativity and tweeted about it. The internet and media were very impressed.

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