HootSuite Announces Integration With Webtrends
Social-media-management platform HootSuite announced an integration with analytics outfit Webtrends that will enable HootSuite Enterprise and Webtrends Analytics On-Demand clients to automatically generate reports illustrating the connections between social media metrics and website conversion statistics.
Social-media-management platform HootSuite announced an integration with analytics outfit Webtrends that will enable HootSuite Enterprise and Webtrends Analytics On-Demand clients to automatically generate reports illustrating the connections between social media metrics and website conversion statistics.
HootSuite said the combination of the two companies’ technologies will give their clients a level of measurement consistent with search-engine marketing and display ad markets for accurate cross-channel comparisons.
The companies offered the following examples of questions that can be answered due to the integration:
- Messages: Which message types result in the highest number of conversions? What are the best practices for increasing specific on-site actions? Which words drive the most conversions?
- Social accounts: Which Twitter account or Facebook page is the source of the most valuable traffic? Is there a business case to invest more resources in organic online engagement? Should more or fewer social accounts be managed?
- Social networks: Which platform is providing the greatest...
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