HootSuite Acquires Social Analytics Leader UberVU

HootSuite Acquires Social Analytics Leader UberVU

Yesterday HootSuite announced the acquisition of uberVU, a market leader in the space of social analytics. UberVU’s real-time social media marketing platform is used by over 200 customers, including Fujitsu, S.C. Johnson, and NBC.

Soon, HootSuite will be implementing uberUV’s tech into their popular social media dashboard, boosting their existing analytics capabilities. UberVU’s standalone social products are still available via HootSuite.

Terms of the deal were not disclosed, but both HootSuite and uberVU have written about the acquisition on their respective blogs.


uberVU helps businesses better understand their social audience by identifying key influencers on relevant topics, easily detecting real-time spikes in engagement (with insights on sentiment, location, and demographics), and highlighting important mentions. Customers also get a powerful content marketing tool that identifies trending stories and relevant content to post directly to social media accounts. To track results, customers can create custom reports using templates and drag-and-drop layouts.

Effectively immediately, HootSuite is offering uberVU’s standalone social analytics product. Over the coming months, we will integrate uberVU’s technology and expertise with the HootSuite experience, enabling our users to make informed decisions across all their social media activities.


From that beginning, we’ve built a powerful solution that’s empowered our customers to maximize value from social media. To further accelerate our growth and vision for social analytics, we’re pleased to announce that uberVU is now part of HootSuite, the world’s most popular social relationship platform.

Over the coming months, we will be working to integrate uberVU’s technology and expertise with HootSuite’s social relationship solution. During that time, it’s business as usual for uberVU. All aspects of our platform will continue to be supported as a standalone solution.