HootSuite and the Rise of the Social Media Command Center
HootSuite today announced the launch of its Social Media Command Center: a new system for gathering and organizing data from social media sites. But we're not talking about a simple dashboard -- this command center comes with multiple screens. It's basically an air traffic control room for your Twitter account.
HootSuite today announced the launch of its Social Media Command Center: a new system for gathering and organizing data from social media sites.
But we’re not talking about a simple dashboard — this command center comes with multiple screens. It’s basically an air traffic control room for your Twitter account.
Communications sent via Twitter, Facebook, and other networks have become so unwieldy that some corporations (and the agencies that serve them) need to see the results on wall-mounted screens to be able to centralize, monitor, and manage them.
“It’s a reflection of a bunch of different trends,” said Matt Switzer, VP of partnerships at HootSuite, via phone. Mainly, “Brands
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