HoneyWired Uses Snapchat AR Lens to Turn Chicago Into a Snow Globe

The aim is to promote continued facemask use as people are forced indoors

HoneyWired noted the potential for a difficult winter, as people will spend more time indoors HoneyWired
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Winter is coming—not to Westeros, but to Chicago—and creative branding agency HoneyWired is bringing some augmented reality snow to the Windy City.

HoneyWired teamed up with the City of Chicago to create an AR snow globe lens.

The agency noted the potential for a difficult winter, as people will spend more time indoors, where Covid-19 more easily spreads, and it said the lens is aimed at encouraging people to continue to wear their masks.



The city teamed up with Ogilvy Chicago last month on another Snapchat AR lens promoting facemask use.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.