Honey Maid Issues World's Nicest 'STFU' to Gay Rights Haters

Well, then.

You may recall that Cheerios received what we residents of the 21st century would call a shocking number of negative comments about its ad featuring interracial parents–and that Honey Maid got even more blowback from commentors and conservative Christian groups like One Million Moms (more like 64,500 moms) for the “Love Is Wholesome” spot featuring same-sex couples and their kids.

Here’s the company’s response, released this week:

You could call this a case of “doubling down” on corporate messaging efforts, but since One Million Moms referenced Romans 1:26-27 in its call to action, we’d prefer to summarize it with Biblical verse.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in