Homefront PR Stunt Backfires in San Francisco

As part of its ongoing and very subversive marketing campaign for the upcoming shooter videogame Homefront – the same campaign responsible for faux North Korean-themed LA food truck Pyongyang Express – THQ organized a noontime rally today at San Francisco’s Game Developers Conference.

Along with an ex-CIA officer and expert on electromagnetic pulse, the phony human rights rally featured a live performance by The Dillinger Escape Plan. But people by the Bay were soon griping on social media about something else entirely – the release of 10,000 red balloons into the San Francisco environment.

Citizen fury was directed first at GameStop, the giant Dallas based video store chain partnered with THQ for the promotional stunt. In response to the Twitter and Facebook firestorm, GameStop posted this statement:

We understand the concerns consumers have regarding the impact balloons can have on the environment. However, the balloon drop stunt in San Francisco was created by THQ, the publisher of Homefront, and GameStop had no prior knowledge of it. THQ has since informed us that they released soy-based, biodegradable balloons. Comments and queries should be directed to THQ media relations at…

Some were not appeased by the biodegradable explanation, following an event that clearly challenges the any-publicity-is-good-publicity axiom.

[Photo courtesy of Destructoid.com]

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.