Holy Smokes! Website The420Times.com Edges Past High Times

In less than two years, The420Times.com editor Dave Brian and his Burbank-directed crew have pulled off the unthinkable. They’ve rolled a bigger Alexa.com joint than venerable marijuana mag High Times.

FishbowlLA checked in with Brian to find out how the free monthly print publication overtook its paid subscription competitor in U.S., global, and Alexa reputation rankings. He says they have been reactive to the way people search online for marijuana news, noted the fact that over 20% of monthly visitors access the site from a mobile device, and relied on the old (but still effective) standby of e-mail newsletters.

“Our

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