Hollywood Studios Thinking Twice About Facebook?
This may not be the type of Hollywood ending Facebook had in mind: Some of the major movie studios are reconsidering their marketing efforts on the social network, according to the Los Angeles Times.
This may not be the type of Hollywood ending Facebook had in mind: Some of the major movie studios are reconsidering their marketing efforts on the social network, according to the Los Angeles Times.
The Times reported that studios were affected by the recent changes to Facebook’s algorithm, and negative comments on their posts are resulting in less news feed exposure.
Facebook marketing outfit BlitzMetrics told the newspaper 72 percent of movies and network TV shows saw the number of people who saw new Facebook posts drop after the social network launched its new algorithm, and 23 percent of the larger studios’ pages saw their engaged users fall, with the number of Facebook users seeing their updates plunging by 45 percent.
BlitzMetrics Founder Dennis Yu told the Times:
The days of free traffic are over.
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