Peeking at Hollywood Trades Web Traffic
The worldwide Web traffic in February 2012 for the Hollywood trades is pretty much what you’d expect. THR is a runaway leader with just under seven million uniques; deadline.com comes in a solid second at around a million-eight, followed by TheWrap and Variety.
More surprising are some of the other details compiled in a comScore comparison obtained by FishbowlLA. For example, according to the breakdown, within the U.S., Variety skews youngest among the four trades, hitting the 25-to-34 demo foremost.
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