Jimmy Fallon Helps Move the Tentpole to Manhattan
When Paramount rolls out the red carpet June 25 for its latest Transformers sequel, a sideline transformation will also be on display. Instead of Westwood, CA, Michael Bay and co. will be tub-thumping in front of a New York marquee.
According to The Hollywood Reporter‘s Pamela McClintock, Transformers: Age of Extinction is one of a number of 2014 Hollywood tentpoles to notably premiere in NYC rather than LA. This is due, she writes, to the rise of fly-backs by stars from far-away international destinations and… Jimmy Fallon:
“We are probably doing double the number of premieres in New York than we did three or four years ago,” says Craig Waldman, founder of events production company 15/40…
Waldman agrees the Fallon move [from Burbank to Rockefeller Center] – coupled with ratings that are up 34 percent compared to Jay Leno‘s in the 18-to-49 demo, which summer movies target – has solidified New York’s...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in