Hollywood is Willing, but the Advertisers are Weak
The New York Times has a comprehensive look at the state of mobile media today, with a focus on television shows and “mobisodes.” One example given is the recent batch of six miniature Smallville Legends episodes on Sprint’s network.
There’s a surprising amount of made-for-mobile content in the works, though the problem seems to be developing the correct business model for it. Hollywood is chomping at the bit to make it, and the studios are game, but not unless the advertisers are willing to jump in.
There’s
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