How To Prepare For The Holiday Surge On Twitter [REPORT]

The holiday heyday has only just begun, and marketers would do best to continue ramping up their social customer service teams.

One of the simplest ways to ensure social media success is to examine what’s been done before, with an eye to what worked and what didn’t – and why.

To that end, social customer service platform Conversocial has assembled a great report breaking down the social holiday activity of ten major retailers from 2012 to make 2013 a success story.

The report analyzes more than 200,000 Twitter mentions that 10 major retailers received during
the 2012 holiday period (November 15-January 1).

Major

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