Holiday Shopping Study: Can Wayfair, Zulily Repeat Black Friday Success?

A report from SimilarWeb analyzes last year’s holiday traffic and the impact of similar drives like Amazon’s Prime Day, in an attempt to predict this year’s trends.

Every year it seems that the holiday shopping period gets longer.

This is largely due to the increase in mobile device use, and the continued expansion of ecommerce driven by both consumers and retailers.

A report from SimilarWeb analyzes last year’s holiday traffic and the impact of similar drives like Amazon’s Prime Day, in an attempt to predict this year’s trends.

It’s no secret that the week of Thanksgiving is one of the biggest retail shopping weeks of the year.

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