Holiday Inn Gets the Interbrand InterTouch

Kind of an interesting bit of news floating around about Interbrand‘s recent rebranding job for Holiday Inn. As part of a larger, billion dollar push to revive the business, they’ve given the hotel chain a new logo and all sorts of new signage to accompany it, altering the typeface a bit so it isn’t doesn’t frighten conservative vacationers who dislike when letters are seen touching and axing the starburst thingie long associated with the chain, replacing it with a big, action-packed, on-the-go “H.”