H&M Signs Up Sonia Rykiel as Guest Designer

Parisian knitwear queen Sonia Rykiel, who we call for a moratorium on describing as “flame-haired,” is the latest designer to heed the call of Swedish fast fashion retailer Hennes & Mauritz (H&M). Following in the footsteps of everyone from Karl Lagerfeld and Rei Kawakubo for Comme des Garçons to Marimekko and last spring’s Ibiza-meets-Bombay romp with Matthew Williamson, Rykiel has signed on as H&M guest designer for winter 2009 and spring 2010.