Hitwise: Yahoo Probably Doesn't Need to Keep Search Division
CNET News took a fresh look at Yahoo’s search results Thursday by Hitwise Intelligence and raises the question of whether Yahoo could survive “just fine” without its search engine.
Heather Hopkins, vice president of research for Hitwise, wrote in a blog entry that Yahoo’s valuable sites would not necessarily fair poorly without Yahoo’s search engine, the report said. To figure this out, she took the top 20 Yahoo properties and ranked them based on user traffic.
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