Hitwise: Summer Rerun Season Means Little Broadcast Movement; Not So for Cable

Rerun season was in full effect in the Hitwise analysis of television Web sites for the week ending July 24, with very few changes compared with the previous week.
ABC and CBS were the top two broadcast-network sites, as usual, and the top three broadcast-show sites were unchanged from the week ending July 17, other than a Fox flip-flop: CBS’ Big Brother retained the top spot, but Fox’s America’s Most Wanted overtook fellow Fox offering American Idol for second place, dropping Idol to third.
The top two cable-show sites held steady, as well: Comedy Central’s South Park and ABC Family’s Pretty Little Liars. In a rare change, MTV’s Teen Mom claimed the third spot, bumping Comedy Central’s The Daily Show with Jon Stewart.
It was another clean sweep for MSNBC in the cable-news category, only this time, the order was: newcomer Morning Joe, The Rachel Maddow Show, and Countdown with Keith Olbermann.
When combining broadcast and cable networks, the top three were unchanged for the third consecutive week: Nickelodeon’s SpongeBob SquarePants, South Park, and Big Brother.
Not surprisingly, there were no fast risers on the broadcast list. Cable boasted quite a few, however: Teen Mom (to No. 3 from No. 21), Discovery Channel’s The Colony (10 from 80), A&E Network’s Gene Simmons Family Jewels (12 from 90), Morning Joe (13 from 73), and MTV’s Jersey Shore (22 from 32). And fast movers among the top 25 were Teen Mom (10 from 44), and The Colony (22 from 135).
Broadcast and Cable Report 072410


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.