Hitwise: Big Moves by Big Brother

As usual, ABC and CBS were the top two broadcast-network Web sites for the week ending July 10, according to data from Hitwise.
CBS’ Big Brother put the top spot on the list of broadcast-network show sites under lock and key, bumping last week’s winner, Fox’s American Idol, to No. 2. Fellow Fox offering America’s Most Wanted remained in third place.
The top three cable-network show sites were unchanged for the third consecutive week: Comedy Central’s South Park, ABC Family’s Pretty Little Liars, and Comedy’s The Daily Show with Jon Stewart.
In the cable-news category, which was introduced last week, MSNBC’s The Rachel Maddow Show overtook fellow MSNBC show Countdown with Keith Olbermann for first place, dropping Countdown to second. Fox News Channel’s Glenn Beck came in at No. 3 again.
When combining broadcast and cable networks, the top two were unchanged from the week ending July 3 — Nickelodeon’s SpongeBob SquarePants and South Park — but Big Brother surged to No. 3, bumping Disney Channel’s Phineas and Ferb out of the top three.
There were no fast risers on the broadcast list. Cable’s fast risers were Bravo’s Top Chef (to No. 9 from No. 21), USA Network’s Covert Affairs (17 from 105), ABC Family’s Huge (18 from 73), A&E Network’s The Glades (21 from 55), and Bravo’s Bethenny Getting Married (23 from 34).
And fast risers on the overall list were Big Brother (3 from 19), SyFy’s Warehouse 13 (11 from 23), Top Chef (21 from 46), and ABC’s The Bachelorette (24 from 41).
Broadcast and Cable Report 071010

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.