Hindsight Tool Provides Access to All of Twitter's Data
Access to historical data on Twitter is usually restricted to one or two years, but Hindsight users can view tweets that stretch back to the platform's inception.
Social media analytics company Brandwatch announced a new feature today called Hindsight, which gives customers access to Twitter’s full eight years of archived tweets.
Access to historical data on Twitter is usually restricted to one or two years, but Hindsight users can view tweets that stretch back to Twitter’s inception in 2006.
Historical data can help agencies pinpoint smarter opportunities by seeing what is and isn’t working. The feature lets brands track the historical impact of campaigns in the past and uncover new angles for future campaigns with its “tailored data snapshots for year-on-year tracking, trend projection, and analysis of recurring or specific events from the full Twitter corpus.”
“Brands
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