Hillary Frey Named Yahoo News Editor in Chief

Former 'Adweek' staffer promises to make portal's content less bloggy

Yahoo just can't seem to stay out of the news this week. On Wednesday (July 18) it announced Hillary Frey will take the reins as editor in chief of Yahoo News after nearly a year with the company. Frey was named managing editor of Yahoo News in October 2011 after roughly a year at Adweek, where she helped relaunch the magazine as managing editor under former editor in chief Michael Wolff.

Along with Frey's promotion, Yahoo also announced that Aaron Task has been named editor in chief of Yahoo Finance. Task is the longtime host of Yahoo Finance's The Daily Ticker blog.

It's been a wild week for Yahoo as the company stunned media and tech observers by naming longtime Google exec Marissa Mayer CEO. Mayer's appointment roused immediate speculation as to the future of Yahoo as a media company, and with today's announcements it would appear that Yahoo is doubling down on a quality editorial presence. During her time at Yahoo, Frey has helped to shape the portal's political and elections coverage, bringing on young and fresh talent and establishing a campaign trail presence beyond standard political blogging. 

As first reported by Capital New York's Joe Pompeo, Frey says she plans to move Yahoo News away from a blog-oriented strategy to focus efforts on the continuing evolution of Yahoo's original reporting. "We're a newsroom, not a blog network," she told Pompeo.

Prior to Adweek, Frey was an editor at Politico, The New York Observer and Lingua Franca. "Working with the terrific Yahoo staff—not just in editorial, but in product, design and development—to create a super unique election night experience is priority one," Frey said in a statement released by Yahoo. "At the same time, we'll continue to evolve Yahoo News into an ever-better read for loyalists, a must-read for newcomers and a dynamic, attractive destination for all users."

Task, who will head up Yahoo Finance, has been with the company since 2008. "My goal is to make Yahoo Finance the primary source for original content on all news about the economy, investing and the financial markets, for everyone from Wall Street insiders to the budget moms,” he said. He will have an ample platform from which to fulfill that goal, as Yahoo Finance is the current online leader in its category, and recently launched a content sharing partnership with CNBC.