When it comes to political news, The Hill has had an unusually strong election season already, surpassing rival Politico for web traffic and boosting its staff by 25 percent in recent months.
To continue that momentum, the Washington, D.C.-based site is expected to take the wraps off a Hispanic-focused vertical on Tuesday. Democratic presidential candidate Bernie Sanders, who's battling Hillary Clinton in an ultraimportant New York primary today, will be the chief advertiser on the new channel called The Hill Latino.
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