Heyzap Mediation Launches to Bring Transparency to Mobile Advertising

Mobile advertising network Heyzap has announced its mediation service for mobile app developers. The appropriately named Heyzap Mediation gives developers the power to test multiple ad networks against one another to achieve the highest revenue. The service includes access to Heyzap’s Mediation Insights service, which offers visualizations that map the performance of mobile ad networks, and focus on providing transparency “for the entire mobile advertising industry.”