Heyzap Distributes Social Games Anywhere On The Web

Heyzap is a service that allows game developers to take their Facebook games and port them to other networks across the web, thereby increasing their potential userbase. The service works by asking games to connect to an intermediate Heyzap layer that is able to communicate with various social networks and websites. This way, the game becomes portable to various networks with a minimal amount of code change.

One of the best advantages here is that the game becomes embeddable, so that great games can be spread around the web just like Youtube videos are. Imagine taking your favorite new social game and publishing it on your blog for all your readers to play. The platform uses Facebook Connect so that players can connect to their own social graph no matter where they are playing the game. The system also promises to allow users to login using other networks such as hi5 so that players can connect with whichever social graph they want to. Also, the platform supports Flash and non-Flash games.

The platform also has great viral features built in, so that your players can do all the sharing they’re used to. Heyzap includes gifting, inviting friends and posting to news streams (like Facebook news feeds).

The platform also includes a simple integration with monetization opportunities, which allows game developers to easily add a plethora of payment options to their game. Ideally, these work with virtual currencies, as shown in the sample game Snowville game, but certainly the API will be flexible enough such that games could easily sell virtual goods with this API.

Another big bonus is the fact that Heyzap already has 150,000 sites in their network, according to Jude Gomilla, c0-founder of Heyzap. That means that when you publish to their network, your game immediately improves its exposure and revenue. The sites that host the game also have incentive to publish your game: they get a 15% cut of the revenues. In terms of games, there are also 25,000 games from 2,700 developers. So site operators should also be aware of the potential of this new service.

Heyzap has competitors. J2Play offered a similar service and was acquired by Electronic Arts last year. Their goal was to allow games to write to the J2Play platform, which would then act as the communication layer to talk with any social network or website that hosted the game. This meant you could write your game once, and then publish it anywhere.