Why Facebook is a Marketing Automation Powerhouse

We told you Facebook was getting into marketing automation. Let's look at some of the specifics and examine the implications.

Screenshot 2015-02-13 06.29.44 (1)We told you Facebook was getting into marketing automation.

Let’s look at some of the specifics and examine the implications.

The multi-product ads, product recommendations API, and dynamic product ads are Facebook’s first foray into real-time recommendations. They’re going beyond the caveman-like logic of last product page visited or simple website retargeting.

You’ll be able to drive ads to customers at different points in the funnel, not just cart abandoners. And because you’re loading up your product catalog and using optimized

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