Here's What You Can Learn From The Top 25 S&P 500 Brands on Social
While having a presence is necessary, it’s clear from the top 25 that presence alone isn’t enough.
When it comes to branded content, social media is a difficult place to master. A new social scorecard from Shareablee details the top 25 brands in the S&P 500, and offers best practices for capturing social actions.
By far the most popular brand on the list is The Walt Disney Company. During the month of January there were 294.8 million social actions on 102,376 pieces of content, and maintained 785.9 million followers across Facebook, Twitter, Instagram, and YouTube.
However, other companies managed to generate significantly higher engagement per post rates.
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