Here’s What to Expect During Cyber Week, by the Numbers

How much shoppers will buy over Thanksgiving, Black Friday and Cyber Monday

Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas.

According to data firm Adobe Analytics, 78% of retailers plan to increase communication to compensate, so this abbreviated shopping season means consumers will undoubtedly see more ads.

We’re also seeing retailers make a concerted effort to lure shoppers even earlier. Customer relationship management software provider Salesforce projects “early bird shopping” on the Tuesday and Wednesday before Thanksgiving will account for 19% growth in global revenue in digital channels.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in