Here's The Secret To ROI On Facebook Display Ads
Facebook display advertising yields a return on investment when your measurements separate the targeted ads from the untargeted.
Facebook display advertising yields a return on investment when your measurements separate the targeted ads from the un-targeted.
That’s what Dave Williams, founder and chief executive officer of BLiNQ Media, argues in Ad Age.
“Facebook has massive value as an advertising channel, but using it right requires a sound strategy, and a thorough understanding of its unusual metrics,” Williams said.
He points out that recent research by Webtrends didn’t parse targeted from un-targeted ads when measuring click-through rates and that’s why the results show that Facebook’s click-through rate dropped to .051
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