Here's a Look at Instagram's First Beer Ads From Stella Artois

Anheuser-Busch brand markets to millennials

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on Instagram, which started selling sponsored posts last year.

Instagram is known for its photos and videos from users sharing pictures of their meals and drinks, and the Stella Artois campaign fits right into the foodie vibe. The beer company has been buying commercial time on TV and producing videos on YouTube for its holiday push called "Give Beautifully."

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