Here’s How The World’s Leading Climate Change Group Media Trains Scientists

IPCCmediatips

After controversy erupted this past December around leaked emails from scientists involved in climate change analysis — remember “Climategate?” — the world’s “leading” body examining climate change is being extra careful in making sure its scientists are media trained.

The Intergovernmental Panel on Climate Change, established by the United Nations Environment Programme (UNEP) and the World Meteorological Organization (WMO), recently sent out the above document as a media relations primer. It’s certainly worth a read through, and seems mostly on point, from a “media relations 101” perspective.

However, also included in the letter were instructions to “keep a distance from the media” and to send any press inquiries about the work of their author groups to supervisors, reports The New York Times.

Not all scientists were pleased with the new instructions. Edward R. Carr, an associate professor of geography at the University of South Carolina who will work on the IPCC’s upcoming report, said in a blog post, “This ‘bunker mentality’ will do nothing for the public image of the IPCC.”