Reddit's Big Challenge Is Drawing Newcomers to the Sprawling, Quirky Community

'Solve it, and we are unstoppable,' CEO says

Reddit's new CEO has revealed what he sees as the biggest issue facing his massive online community—how to attract and keep new users.

It's a problem for many quirky, niche Internet communities that find their way into the mainstream. They develop a very specific culture that unites a loyal user base but also scares off newcomers. It's the same type of growing pain Twitter faced and continues to grapple with.

The websites have massive stores of content and their own lingoes, but it takes some education for new users to navigate and communicate in these spaces.

Reddit co-founder and returning CEO Steve Huffman identified the new-user quandary as the biggest challenge he faces now that he's taking back control of the site.

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