Here's How Olympic Advertisers Are Divvying Up Spend Across Digital and TV

32 advertisers have run multichannel campaigns

According to data from MediaRadar, 482 advertisers have run TV ads during the Olympics in Rio de Janeiro, with 349 of those brands also running digital display advertising.

MediaRadar used data from NBC and aggregated stats from 6,000 websites to crunch numbers from Aug. 1 through Aug. 15. For digital ad buys, the company measures factors like ad type, location, density on the page, media format and frequency to create a metric dubbed a Digital Placement Score.

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